Since the 1960’s Weight Watchers has been a moderate representative of the diet industry, and has helped millions of dieters deprive food and closely monitor their effected weight. Today, Oprah Winfrey has decided to encourage more people to do the same. In October of 2015 Weight Watchers sold 10% (6.4 million) shares to Oprah for 43.2 million dollars. By the end of the day Weight Watchers stock doubled, making Oprah 70 million dollars. But as with all diets, the allure of the fantasy dies and so did the ‘Oprah effect’. Weight Watchers stock has tanked since January, with a steep declining trajectory. Could it be the influx of newer easier weight loss apps and gadgets? Or maybe the growing movement to reject the dogma of the body-image culture? In a recent Weight Watchers commercial Oprah declares, “Inside every woman is the woman she knows she can become.” In other words, what she’s saying is in every woman is a thinner woman wanting to get out. In every woman is a pi...
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