The Food and Drug Administration (FDA) and Federal Trade Commission (FTC) just announced there will be penalty for selling “homeopathic” HCG products online and in retail outlets, as oral drops pellets, and sprays. Why? Because of unsupported claims made and marketed by hCG diet businesses. Their biggest problem isn’t the hCG but rather the claims that hCG induces weight loss.
They believe weight lost is not due to the hCG but because of the very low calorie diet the protocol suggests. In the press release David Vladick, the director of the FTC’s Beureau of Consumer Protection, says, “Deceptive advertising about weight loss products is one of the most prevalent types of fraud.” It is the scam-like advertising they disapprove of.
Click here to read their news release: http://www.fda.gov/Drugs/ResourcesForYou/Consumers/BuyingUsingMedicineSafely/MedicationHealthFraud/ucm282465.htm
Can any of you argue the diet industry has been the biggest fraud? How many of you have spent thousands and thousands of your hard earned money on products that claim you will lose weight, have leaner bodies, and will look like the model selling it, without results? The hCG protocol has become huge business and I can see why there are red flags, especially when hCG businesses are claiming weight loss in excess of 30 pounds in less than 40 days. Seriously, didn’t you think the hCG protocol sounded like a scam when you first heard these types of claims? They sound ridiculous especially when the business implies there is no personal responsibly or need for change to the way you eat regularly. But, once you’ve done the protocol, skepticism turns into converted believer.
What weight-loss business (that has integrity and has your long term health in their best interest) would advertise this way? None. So I don’t blame the FDA and FTC for being so harsh and skeptical. However, the only way to get their attention and to let them know this is a consumer driven product is to switch things up. The hCG protocol industry needs to completely change the way they are selling the product s. We need to change our claims to something the FDA would have to do further research to disprove. And better, let’s claim something that has integrity so they look bad by disproving it.
Here’s the loop-hole: HCG protocol businesses need to abruptly change the way they advertise. Remove all ads that claim weight-loss and instead, claim the hCG protocol will help you learn to eat less. How could anyone argue with this statement? The obvious long term result of weight-loss doesn’t need to be the center of attention. As the consumer, you can blog, discuss, post, and say anything you want about how much weight you’ve lost. Weight-loss as a result of eating less is something the FDA cannot stop the consumer from claiming.
In short: Businesses advertise eating less. Consumers post their incredible results.
The diet industry is ruthless and there are thousands of books, products, and services that have been making the same superficial claims for decades. In order for the hCG protocol to stand out we need to take a very different approach. Let’s market it in a way that the FDA will have difficulty proving us wrong.
Yes, the hCG protocol helps you eat less. It will change the way you eat so that you never go back to the dysfunctional eating that caused your fat gain in the first place. Let’s make the protocol a way to change our gluttonous culture. The hCG protocol is an emotional eating rehab. This is a cause and a claim the FDA will want us to continue.
If you want to take control back, we need to act fast. Post this to every hCG site you can and hope things change quickly. Find out more about the author at http://www.mindbodyhcg.com/